Using Negative Media to Build Public Awareness - The Rest of the Story Campaign.
One of the problems facing tutor/mentor programs as we try to mobilize more people to work together to help inner city kids have the wide-range of adult supports needed to move through school and into jobs. We can't keep people focused on this problem from day-to-day. We don't have the advertising/PR dollars to do this, and the media keep moving to different stories. You really need to know what you are looking for to use the media web sites to search for information on a particular problem.
However, you can always come to the Tutor/Mentor Connection for The Rest of The Story, about poverty, poorly performing schools, and the role of volunteers in non-school tutor/mentor programs.
We have been using a Geographic Information Systems (GIS) technology to create maps that show where the poorly performing schools are, with overlays that show where poverty is most concentrated. These maps are part of a library of information people can use to build their own understanding of the problems of poverty and poorly performing schools, and the role of volunteers and non-school tutor/mentor programs.
Read these Blog Articles to see examples of this strategy in action.
View this PDF to see ways rest of the story strategy can be implemented
View this PDF to see role youth could take in collecting information and telling stories of tutor/mentor programs in their neighborhood
This set of blogs written by students at DePaul University illustrates a goal that students in schools throughout the metropolitan area might be writing stories like this, using the T/MC program locator and other resources.